For a third year in a row, Synectics Group earns an industry award from CGT. The 2005 January issue of Consumer Goods Technology Magazine recognizes Synectics Group’s Account Review software as a Best-in-Class software solution for trade promotions management. Consumer Goods Technology (CGT) staff reached out to its readers in order to create an accurate compilation of Best-In-Class technology vendors. CGT emailed readers a list of technology companies that specialize in specific categories and asked them to identify and rank the ones they currently use. The 2005 rankings are based on feedback from over 150 consumer goods executives. When the votes were counted, Account Review earned CGT's Top 10 Best-in-Class award for trade promotions management (TPM).

Rob Hand, CEO of Hand Promotion Management was quoted, “I see 2005 as a watershed year in trade promotions management automation.” Rob added, “The interest is motivated by new federal accounting rules as well as a self-interested desire to get a better fix on trade promotions’ ROI. The confluence of those two factors may lead to a big year for trade promotions technology in 2005”, says Rob. With one of the fastest growing installed and referencable TPM client base, we couldn’t agree more.