Synectics Group starts the New Year with the addition of the Topps Company. After reviewing many vendors, Topps chose the Account Review software for true closed-loop trade funds management. Topps will be implementing all modules, including Planning, Budgeting, Payments, Deduction Management, and Post-Promotion Analysis.

Topps is an international marketer of entertainment products, principally collectible trading cards, confections, sticker collections, and comic books.

The Topps Company was founded in 1938 as Topps Chewing Gum, and in its early years produced a popular penny "Topps Gum" from a factory in Brooklyn, N.Y. After World War II, the company developed Bazooka Bubble Gum, and in 1950, added trading cards to its product line. Baseball cards appeared in 1951 and quickly became a vital part of pop culture, a tradition that continues to this day, and includes football (both American and European) and basketball, in addition to entertainment cards, stickers and albums, and specialty publications. Topps maintains offices in Canada, the United Kingdom, Ireland, Italy, Brazil, and Argentina, in addition to the U.S.

Topps also manufactures the popular lollipop brands marketed as Ring Pops, Push Pops, Baby Bottle Pops and other novelty candy and gum products. Now headquartered in New York City, Topps has worldwide distribution, annual revenues of $290 million in Fiscal 2003 and over 400 employees worldwide.

For more information, go to www.topps.com

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