February
16, 2005: Synectics Group upgrades key systems
to support the global TPM market.
Synectics
Group reinvests in upgrading key infrastructure
to support a growing international
interest in the Account Review trade
promotion management software. Synectics
Group also continues to add capacity
to our ASP hosting environment as a
growing number of clients choose ASP
over our classic software purchase/client
hosted option.
Two of the upgrades
include new state-of-the-art phone and
email systems that will enable
Synectics Group to better communicate with
clients and staff anywhere in the world. “It
is exciting to receive RFP’s from
around the world”, says Wayne Spencer,
Vice President of Business Development.
Wayne adds, “We find it fascinating
that CG companies outside the US have many
of the same types of challenges managing
trade promotion spending that for years
we have been solving in the US.”