April
9, 2003: Sorrento-Lactails chooses Account
Review for Trade Funds Management.
After an extended vendor
review process, Sorrento selects Synectics
Group's Account Review software to manage
their trade promotion spending. "We
are proud to add Sorrento to our client
list", says Alex Ring, President of
Synectics Group. "We believe the continuing
growth of our client base in these challenging
times is the powerful combination of Account
Review's state-of-the-art web-based technology,
rich functionality, and proven results within
one of the largest installed user bases
in closed-loop trade promotion management."
For more information about Sorrento, go
to www.sorrentocheese.com.