July
18, 2005: Blue
Agave Software and Synectics Group team
up to provide real-time trade promotion
management.
For
most consumer goods manufacturers, the
expense of trade promotions is second only
to cost of goods sold. The combined offering
of Blue Agave Software and Synectics Group
provide manufacturers with a leading-edge
solution that brings trade promotion management
into real-time, maximizing effectiveness
and profitability at every stage of the promotion.