Five members were officially installed to the Synectics Group Advisory Council and met to help guide enhancements to the Account Review software. We thank them for their passion for trade promotion management and for their time helping us to make Account Review better.

Synectics Group has a 23 year history of listening to our clients and incorporating those suggestions into our software at no incremental cost to our clients. The Advisory Council is one of the ways that we gather and utilize excellent client ideas to enhance the Account Review software.

Synectics Group’s Advisory Council consists of a small group of trade promotion management professionals who accept the invitation to serve a 12-month term to provide a foundation and direction for the development of the Account Review software solution and its functional capabilities. These include best in class analytical outputs and a user friendly interface. The Council helps meet the need for ongoing business insight and direction from a cross-section of professionals engaged in different aspects of trade promotion management to ensure that important manufacturer business needs are met in a highly functional, value-added and user-friendly way.

If you are a client interested in serving on the Synectics Advisory Council when the next board seat becomes available, for more information please contact Kiera Benidettino, VP Consulting Services, at 484.788.5579 or at KBenidenttino@synecticsgroup.com.