Synectics Group will participate in the 2008 Annual Trade Promotion Management Association’s conference in Scottsdale, Arizona.  The conference is called “I.C.E. Age in the Desert; Innovation, Collaboration, Execution.  
The conference is scheduled for November 9-12, 2008, and will be hosted by the TPMA at the elegant Camelback Inn.

Dale Hagemeyer, Vice President, Gartner and Alex Ring, President of Synectics Group will discuss the pros and cons of modeling and optimization in an audience-engaging debate style format.  The session is scheduled for Tuesday morning, November 11th, and it is provocatively entitled, “Trade Promotion Predictive Modeling and Optimization:  Is it Smoke OR is there Fire?”.