October 9, 2007: Another Synectics Group client shares successes and best practices at the TPMA annual conference.
Synectics Group was again well represented at the TPMA conference in Chicago. Matt Bennett, Trade Promotions Manager for the Hain Celestial Group, shared TPM successes and best practices to the TPMA audience at the InterContinental Hotel. The 50 minute session, entitled, Change Management Strategies– Gaining Internal and External Organizational Commitment with Your Closed Loop TPM Solution, was well received by members for its content and absence of sales pitch. Joining Matt was Terry Ziegler, VP of the Synectics Group Consulting Division. Matt and Terry shared Hain Celetial’s successes with the group, along with best practices.
This year’s TPMA Annual Conference was a 3-track conference providing thought leadership and a deep dive into industry best practices across Retail, Foodservice, and Durable Goods Trade Promotion Optimization. Attendees networked within and across channels and took home innovative income-producing ideas.
For more information on the next Trade Promotion Marketing Association’s conference, go to www.tradepromo.org, or contact Mike Kantor at mkantor@tpcww.com or call 646-442-3703.
