Alex Ring will participate in Silvon’s Profit 2005 User Group. Several Synectics Group clients will attend this conference, including guest speaker John Cirocco of Sorrento Cheese.

Session E2 - Synectics Group: Closed-Loop Trade Promotion Management

During this session, the Synectics Group will be discussing the rapidly changing landscape of Trade Promotion Management in the CPG sector. Presenter Alex Ring, President & CEO of the company, will address recent government involvement including FASB, Sarbanes-Oxley and SEC involvement in
channel stuffing. In addition, he will discuss the necessary components of a best-in-class TPM closed-loop solution and address the process for attaining a global closed-loop system as defined by the Gartner Group.

Session E3 - Sorrento Cheese: Leveraging Collaborative Demand Management for Inventory Control / Better Customer Service

Perishable goods and other consumer products manufacturers must have the ability to identify and respond early to inventory and forecast performance exceptions in order to sustain high service levels to their retail partners and control over inventory investments.

During this session, John Cirocco from Lactalis American Group (producer of the Sorrento and other cheese product brands) will discuss the company’s initiatives to establish a collaborative demand management environment for its regional sales managers, distribution centers and others in order to
ensure that the right products are delivered to Sorrento’s customers in the right quantities while maintaining good inventory “freshness levels” and financial margins.

John will discuss the company’s enhanced collaborative forecasting/planning process, along with the scorecards and real-time alerts that Lactalis American Group is now using to gain complete visibility to forecast performance exceptions, product availability by warehouse location, and more!

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