October
29, 2003: Synectics Group begins its 19th
year of passion for CPG-TPM.
Synectics Group enters
its 19th year of dedicated focus on Trade
Promotion Management (TPM) for Consumer
Products Companies (CPG). "As we look
back 19 years, I marvel at the dramatic
changes to our computer hardware and software
tools, and am fascinated that many of the
trade promotion issues are still the same,"
says Alexander Ring, President of Synectics
Group.