Synectics Group is proud to partner with Information Resources to provide Account Review users the ability to have easy, one-click access to IRI’s web-based trade promotion lift model.
    
Account Review users that have purchased the IRI Lift Model will seeas an additional task in the left navigation menu within the Planning Module.   Account Review automatically launches the IRI Lift model and using data from the existing planned event, populates many of the data-entry fields in the IRI lift worksheet.  This saves a lot of time and reduces data-entry errors.

The IRI Analytic Insights Group has excited the CPG industry with its leading lift module and analytical tools.  Their model is state-of-the-art, and is based on access to massive amounts of restricted store-level data.  We are proud to provide our clients the option to use the on-line IRI analytical tools from within the Account Review trade promotion management software.
For more information or to schedule a software demo, contact