We welcome Novemex to the growing Synectics Group client family. Novamex joins our other clients in implementing the Account Review software for true closed-loop trade promotion management. The selection of Synectics Group for TPM marks the end of Novamex’s RFP process that included the evaluation and review of many TPM vendors.

Novamex is the leading marketer of Branded Mexican Food and Beverage products in the USA. Novamex has exclusive distribution rights for Jarritos, Sangria Señorial, Sidral Mundet, Mineragua, Aguas Frescas de Mi Tierra, San Marcos, Chocolate Ibarra, Cholula, D’Gari, Rogelio Bueno, Mexichef and MicheMix. As a marketer, Novamex focuses on all aspects of brand management, from production in Mexico to consumption in the USA. As a distributor, Novamex manages a network of over 50,000 distribution points from coast to coast.

For more information, go to www.novamex.com

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