Lactalis USA selects Synectics Group's Account Review software for closed-loop trade funds management.  The Sorrento Retail and the Lactalis Food Service Divisions have been strategically using Account Review to pro-actively manage all aspects of trade promotion spending.  Now we are proud to welcome the Lactalis USA Division and our other new clients this quarter to the Synectics Group client family.

The unifying force behind Europe's most celebrated family of fine cheese products is the renowned dairy giant Groupe Lactalis.  Founded in France in 1933 by the Besnier family, Lactalis is distinguished by a unique combination of attributes.  Here, master cheese makers still maintain the traditions they inherited from early Norman dynasties.  These traditions coexist with cutting-edge technology and modern marketing methods.  The result?  Groupe Lactalis brands are number one in Europe, with cheeses recognized the world over for consistent quality, texture and taste.  Now these impeccable standards of cheese-making have been re-envisioned in the United States by Lactalics USA.
With more than 20,000 employees worldwide, global manufacturing and distribution capabilities in more than 140 countries and over $5 billion in sales, Lactalis is meeting the growing demand for specialty cheeses.

For a history on Lactalis, go to www.lactalis.fr/english/groupe/historique.htm

For more information on the Lactalis USA, go to www.sorrentofs.com

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