December
8, 2005: Synectics Group presents Trade Promotion
Best Practices at MVI’s 12th annual
Year-End Forum.
Synectics
Group and dAc Consulting hosted two 4-hour
break-out sessions at MVI’s 12
th annual Year-End Forum in Atlanta Georgia,
on Thursday, December 8th. Our Trade
Promotion Management Best Practices sessions
were well attended because trade promotion
expenditures continue to escalate with
an estimated $125 billion spent in 2005
alone. This workshop explored how suppliers
can control expenditures and still meet
the needs of retailers.
MVI's Year-End
Forum, the CPG industry's signature event,
brings together best-practice
suppliers with retail luminaries and MVI
industry experts for three days of customer
learning, strategy planning and networking.
Participants benefit from an in-depth look
at retail trends as well as interactive
breakout sessions covering key customers,
shopper understanding, account management,
negotiation, innovation
and more.
