December
28, 2004: Friendly’s selects Account
Review for true Closed-Loop Trade Promotion
Management.
Synectics
Group finishes a record year with the addition
of Friendly’s. Friendly’s chose
the Account Review software for true closed-loop
trade promotion management. Friendly’s
will be implementing all modules, including
Planning, Budgeting, Payments, Deduction
Management, and Post-Promotion Analysis. In
addition to selecting the Account Review
software, Friendly’s also selected
Synectics Group for best-practices trade
promotion consulting.
When Friendly’s opened their first
Ice Cream shop near Springfield, Massachusetts
in 1935, they created a place where family,
friends and neighbors could enjoy delicious
food and ice cream, friendly service and
reasonable prices.
That commitment is still part of everything
Friendly’s does. It’s why they
still make all their ice cream using milk
from area dairies and authentic hot fudge
with imported Dutch cocoa.
Synectics
Group finishes a record year with the addition
of Friendly’s. Friendly’s chose
the Account Review software for true closed-loop
trade promotion management. Friendly’s
will be implementing all modules, including
Planning, Budgeting, Payments, Deduction
Management, and Post-Promotion Analysis. In
addition to selecting the Account Review
software, Friendly’s also selected
Synectics Group for best-practices trade
promotion consulting.