December 29, 2008: Synectics Group expands data center to support continued growth.
Despite a slowing global economy, Synectics Group has defied industry trends by continuing to grow in 2008. We are proud to add six more clients this year to the Synectics Group closed-loop trade promotion management family, and maintain our number one market leader position of referenceable CPG clients in the US using true closed-loop trade promotion software. To expand capacity for this increasing demand for the Account Review hosted software solution, Synectics Group has begun another data center upgrade.
While the Account Review software can be purchased and hosted by our clients, most new clients choose to have Synectics Group host the Account Review software application. This trend toward the ASP option continued in 2008. We also thank our existing clients that extending the usage of the Account Review trade promotion management software to additional users and roles within their organizations.
“The Synectics data center investment goes beyond just expanding capacity”, says Peter M. Bergquist, President of APT. He adds, “The clustered MS-SQL 2008 environment that Synectics Group will bring on-line in the first quarter 2009, along with their virtualization software upgrade early this year truly puts the Synectics Group data center into world-class, state-of-the-art computing”. We agree with Pete. We feel that our significant financial investment in IT infrastructure during the worst economic downturn since the 1930’s is another way Synectics Group demonstrates long-term passion for TPM and commitment to our clients and employees.
