 New Closed-Loop System
Is Natural for Hain Celestial
As published in the December 2007 Issue of CPGmatters:
By Al Heller |
An ongoing acquisition strategy that’s already pushed Hain Celestial Foods past the $900 million annual sales mark has made business more complex  for the marketer of 34 brands of natural and organic foods, snacks and personal care products.
What’s more, senior management has made more profitable sales a priority. To achieve that goal, it implemented a closed-loop trade promotion management system to provide “one version of the truth” throughout the company. |
|
|
 Trade
Promotion Management Case Study,
as published in GMA
Forum case study
Volume 8, No. 5,
Mid-Fall 2006 issue.
By Consumer Goods Technology Staff |
| Synectics
Group continues to be one of the fastest
growing TPM vendors in the CPG industry. With
what is arguable the smallest software
marketing budget in the industry, Synectics
continues to grow through word-of-mouth
and glowing references from our clients,
broker users and consultants. |
Click
here for full story
Click here for PDF |
 |
|
Trade
Promotion Management Case Study,
as published in Consumer Goods Technology May 2003
Trick of the Trade
By Tim Clark, Senior Editor |
|
| Maintaining
the complex relationships CG companies share with
supply chain partners requires great attention to
detail and an aggregate view of the business process.
Realizing this comprehensive strategy was needed
to stay competitive, Kozy Shack, a pudding and refrigerated
desserts manufacturer headquartered in Hicksville,
New York, scrapped its outmoded trade promotion
process in favor of an easy-to-use promotion management
tool called Account Review from Synectics Group,
Inc. |
|
Trade
Promotion Management Case Study,
as published in Consumer Goods Technology July 2003
Power Users, Companies That Push IT to the Limit
By Consumer Goods Technology Staff |
|
| American
Dairy takes full advantage of a software package
from Synectics Group called Account Review. By absorbing
Account Review's total closed loop system- including
budgeting, planning, analysis and deduction management
- the company is able to reap a mid-seven figure
annual return while closely monitoring promotional
dollars spent in the volatile cheese category. |
Click
here for full story
Click here for PDF
|
Trade
Promotion Management Case Study,
as published in GMA Forum
Customer Relationship Management Issue, 2002
|
|
|
American
Dairy Brands Slashes Deductions Resolution Cycle,
Improves Sales Effectiveness with Closed-Loop
Promo Management |
AMERICAN
DAIRY BRANDS, A CPG MANUFACTURER WITH THE BORDEN
CHEESE BRANDS, in Columbus, Ohio, has realized both
transactional and analytical benefits from the implementation
of a closed loop trade promotion software application,
Account Review from Synectics Group.
Click
here for full story |
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